1. Facebook is constantly changing, adding features, and growing the community, so get active and don’t be afraid to try new things not mentioned here!
  2. Some Basic info
    1. by Andrea Vahi
    2. Facebook has 800 million users
    3. Not only small and medium businesses are here, but alsoMany Fortune 500 firms too.
      1. Create the business page
      2. build brand loyalty
      3. drive revenues higher
    1. Day 1, Watch & Learn
      1. Find some pages of competitors or big brands
        1. Facebook search
        2. some successful pages in these articles:
          1. AllFacebook: The 100 Most Engaging Brands on Facebook
          2. HubSpot: 20 Examples of Great Facebook Pages
          3. HubSpot: 7 Awesome B2B Facebook Fan Pages
          4. Jeff Bullas: Top 10 Small Business Facebook Designs to Inspire You
          5. Social Media Examiner: Top 10 Small Business Facebook Pages: 2011 Winners
      2. Learn what?
        1. Frequency and time of posting
        2. What to post, and Get the most interaction
        3. How many people post, and Average respose to a post over a 7-day period
        4. Are there Welcome tab or custom tab? what the Welcome tab do? others?
        5. Things isn't working, and idea.
    2. Day 2, Understand Facebook best Practices
      1. successful brands on Facebook don’t preach or sell to their fan base, they engage with them.
      2. Customers know when a salepeson is being disingenuous or genuinely
      3. Some good general rules
        1. Post every day
        2. Focus on engagement
        3. Have a call to action
        4. Don't Oversell or Undersell
        5. Make it fun
    3. Day 3, Learn the Lingo
      1. Application or "App" for short
      2. EdgeRank
      3. Fan, Friend, Friend List, Group
      4. Like
      5. Network, News Feed, Open Graph
      6. Page
      7. Social Plugins, Tag, Ticker
      8. Timeline, Wall
      9. Some numbers
        1. 56% of consumers likely to recommend a brand to a friend after becoming a fan
        2. 78% of consumers “Like” fewer than 10 brands
        3. 51% of consumers said they are more likely to buy a product after “liking” the product on Facebook
    4. Day 4, Add your Page
      1. this Page should
        1. be a warm inviting place for people to come
        2. give potential Fans a clear picture on what your business is about
      2. the custom Tabs
        1. Welcome tab
          1. could be simple
          2. introduce your business/brand
          3. set Default landing tab for non-fans
        2. key to welcome potential fans
        3. Create your own iFrame application
        4. Get from 3rd party
          1. Wildfire
          2. Tabsite
          3. ShortStack
          4. Lujure
          5. Pagemodo
      3. make Profile image
        1. 180 pixels wide 540 pixels tall
      4. some Appls to jazz up the page
        1. NetworkedBlogs
        2. RSS Graffiti
        3. Causes
        4. MarketPlace
        5. Booshaka
        6. Fan of the Week
        7. More at, www.Involver.com
      5. 61% of consumers interact with companies on their social networks to receive discounts
    5. Day 5, Create a content Calendar
      1. decide What and When to post
      2. A yearly roadmap of special events
      3. A weekly calendar to structure daily work
      4. Advantages
        1. the community will know yr pattern
        2. they will look forward to weekly events
        3. help us to avoid duplication, manage marketing activities.
      5. 55% of consumers follow companies on social networks to receive general information
    6. Day 6, Understand Edgerank & The art of Engagement
      1. Facebook is a business, like other content-driven journalistic enterprises
      2. The more often you (or customers) comment, click, like, and tag content, the sharper your “edges” and the more likely your content will display in their news feeds.
      3. three Attributes key to EdgeRank of content
        1. Affinity (popularity)
        2. Weight (relevance)
        3. Time Decay (timely)
      4. gauge your page score
      5. Great Content /= Success Interaction is important
    7. Day 7, put on a Show
      1. Facebook is all about Community
      2. Plan some events to bring yourself, product, and fans/friends together
      3. Maybe need an app/plugin for video to have live events
      4. Or post questions directly to the Wall and have the expert answer
    8. Day 8, And the winners is... your business
      1. Hold a contest maybe
        1. Let them understand product more
        2. People can express theirselves
        3. There will be some winners
        4. Attract more fans
      2. Investigation is good too
      3. Don't forget to:
        1. Integrate and cross-promote contest across marketing media
        2. Give away prizes that are relevant to brand and products
        3. Read Facebook’s contest rules carefully!
      4. 73% of companies think consumers are following them to learn about their products
    9. Day 9, Run a Targeted Ad Campaign
      1. Pay for click and Set daily limits
        1. Depends on audiences' interest/demographics ect.
      2. second type, Sponsored Stories
        1. re-post items that mention your page/place/app.
        2. typically be less expensive to run than selecting the Facebook Ads for Pages radio button
      3. features
        1. can target ad to fans, non-fans, friends of fans...
        2. the ads won't cost very much
    10. Day 10, Gain some insights
      1. Insights, Facebook’s analytic package
      2. Some other free tools to monitor brand online
        1. Kurrently
        2. Social mention
        3. Topsy
        4. HowSociable
        5. Tinker
      3. 71% of companies think consumers are following them on social networks to receive general information