1. Business Purpose and Objectives
   1. Definition
      1. Mission
         1. What does CC wish to do?
            1. ?
      2. Vision
         1. What kind of future does CC wish to build?
            1. ?
      3. Themes & Work Focus
         1. Food security, alimentary autonomy
         2. Fair Trade – Economic empowerment, worker's sovereignty
         3. Sustainability? Organic, environment?
         4. Equality, gender?
      4. Questions
         1. What is the new Café Conciencia like?
            1. ?
         2. What does Café Conciencia aim to do?
            1. ?
         3. What makes Café Conciencia different?
            1. ?
         4. A few key defining points (keywords) for the organization (do everything new)
            1. ?
      5. Values
      6. Organizational structure
         1. Board of Directors
            1. ...
         2. Director
            1. ...
         3. Volunteers
   2. Projects
2. Finance Economy
   1. Expenses
      1. Salaries
         1. Employees
            1. Director
            2. Omar
      2. Rents and fees
         1. Office rent
         2. Website hosting
      3. Export / Shipping / Transport
         1. Shipping coffee
   2. Income
      1. Sales
         1. Fair Trade Organic Coffee
         2. Other products
      2. Contributions
         1. Donations (PayPal)
            1. Recurring
            2. One-Off
         2. Microdonations (Flattr)
         3. Pledges (Conditional Donations)
3. Website
   1. cafeconciencia.com
      1. Structure
         1. Pages
            1. Home
            2. Welcome / News
            3. About Café Conciencia
            4. Who we are
            5. Administration
            6. Omar
            7. Board
            8. Santa Anita representatives
            9. Nueva Alianza representatives
            10. Loma Linda representatives
            11. Café Conciencia director
            12. Volunteers
            13. The farming communities
            14. Vision and Mission
            15. What we do
            16. Accountability
            17. History of Café Conciencia
            18. How it started, by whom
            19. Our projects
            20. How it changed
            21. Contact us
            22. Webshop / Buy coffee
            23. About the coffee
            24. Webshop, cart, PayPal checkout
            25. Projects
            26. Current projects
            27. Past projects
            28. Future projects - things we dream of doing
            29. About the partner communities & farmers
            30. Cooperatives
            31. Santa Anita la Unión
            32. Nueva Alianza
            33. Loma Linda
            34. Farming and growing
            35. Visiting / Eco Tourism
            36. Researchers / Journalists
            37. Tourists
            38. Get involved / support
            39. Volunteer
            40. In Guatemala
            41. In your country
            42. Make a donation
            43. PayPal Donate!
            44. Share an idea
            45. Buy some of our coffee
            46. PayPal webshop
            47. Join our network
            48. Facebook
            49. Links / friends and collaborators
            50. Friends & partner organization
            51. Mayapedal
            52. Voces de Cambio
            53. ...
            54. Similar organizations
            55. Just Coffee
            56. Cooperative Coffees
            57. Manos Campesinas
            58. Peace Coffee
            59. Higher Grounds
            60. Café Campesino
            61. ...
            62. Supporters & friends
            63. Lucas Mulder
            64. Thomas Elsted
            65. ...
            66. Fair Trade organizations and information
            67. Fair Trade International
         2. Search
         3. Language
            1. English
            2. Español
         4. Address
            1. Email
            2. Address in Xela
         5. Support/Donate
      2. Ownership
   2. cafeconciencia.org
      1. Ownership
         1. Most contents belong to Tom Kantz, former director
4. People
   1. Provisional Board of Directors?
   2. Project group, Denmark
   3. Stakeholders
      1. Director
      2. Farming communities
      3. Investors
      4. Buyers / clients
      5. Supporters
5. Network
   1. Partner organizations?
   2. Solidarity organizations?
   3. Umbrella organizations?
   4. Social media (Facebook group etc.)
   5. Source of support, volunteers
      1. Fundraising, business planning
   6. Xela
6. Stability & Sustainability
   1. Financial stability
   2. Transparency
      1. Internal
         1. Organization structure
         2. Communication
         3. Finances
         4. Old Café Conciencia had 0% transparency
      2. Public
         1. Production
            1. Organic & environmental production
            2. Organic certification
         2. Finances
            1. How does Café Conciencias fair trade work?
            2. Certification
            3. Nonprofit
            4. Fair Trade International
   3. Acountability and Honesty
      1. Subtopic 1
7. 'Products'
   1. Coffee
      1. International export
      2. Local distrubution
   2. The Story
      1. Café Conciencias prime product is the story
      2. Idea: Handwritten note with coffee
      3. Idea: The story of how you got it
8. Process
   1. Intensive brainstorming with friends!
   2. Difficult to break old patterns, better create something new
9. Legal
   1. International Money transfers
   2. Organization
      1. Asociación de Desarrollo Comunitario Café Conciencia
         1. Legal status?